Our Speakers


April 2, 2019

Françoise Weeks + Jennifer Ederer

Two flower friends. One from Oregon and one from Michigan. Both with hearts as big as Texas.

Françoise Weeks and Jennifer Ederer will join us in April for the next workshop in the Botanical Brouhaha Garden Style Workshop Series!

Image courtesy of  Theresa Bear Photography

Image courtesy of Theresa Bear Photography

Françoise Weeks


Françoise Weeks, born in Belgium, has infused her work with a quintessential European reverence for flowers and nature. Combined with creativity and mechanical ingenuity, she has crystalized her singular style of Textural Woodlands and Botanical Haute Couture pieces, garnering a global following.

Her generosity of knowledge and perspective in use of floral materials, structure and techniques, create rigorous and exciting learning opportunities for her students to explore all that nature has to offer.

Françoise’s studio is located in Portland, OR. She teaches workshops in her studio and offers online courses and skype classes as well. She also has taught in many cities in the US - in studios, at wholesalers, garden clubs and conferences - and in Mexico, England, Sweden, Iceland, Canada, China and Australia. Her dynamic work has been published in national and international magazines.

In December 2018 her book The Herbal Recipe Keeper will be published by Timber Press.


Image courtesy of  Kelly Braman Photography

Image courtesy of Kelly Braman Photography

Jennifer Ederer


Jennifer Ederer is the owner and creative director of Modern Day Events and Floral in Grand Rapids, Michigan. What started as a small retail flower shop, quickly flourished into a full planning and design boutique - serving clientele predominantly in the luxury wedding market, along with a number of large corporations. With Jenn’s impeccable eye for detail and strategic ingenuity, the business’ reputation for orchestrating elegantly stylized designs and an exceptional guest experience is incomparable. The business has taken the Modern Day team from West Michigan to destinations such as Orlando, Naples, Daytona Beach, Chicago, Charleston, San Francisco, Newport Beach, Scottsdale, and beyond.

With a capable and professional staff of ten individuals to run the daily operations of Modern Day, Jenn is able to shift focus on a new dream - providing other business owners in the creative industry with the knowledge and support to keep their fire burning. Her goal is to provide solutions based off the things she’s learned, and to give others the permission they seek to know it’s okay to be right where they are in life. Jenn wants people to get back to that tiny seed that started their passion - whether it came from a place of pain, joy, or unsurety.

The evolution of Modern Day was methodical through all stages, but the core decisions and turning-points were purely gut-checking heart matters. Whether you are barely rubbing two dimes together, or servicing a clientele with a bottomless budget, Jenn is able to relate and walk through the process.